New Proton Persona 1.6L IAFM was launched on 18th March 2010 by Our MD,Dato Syed Zainal Abidin Mohamed Tahir.Constumers can view the car at all Proton Showroom..Persona Elegance is the replacement of current Persona with some changes and new future add.The product concept is Enhanced and Elegant Family Sedan.Available in Manual and Auto transmission.
How about Proton Persona 1.6L SE?
Persona SE will be discontinued.Those who still want Persona SE can opt for Persona High Line as most of the Persona SE features are incorporated in High Line such as Body Kit,Leather Seat,Auto Cruise,and Navigation System.
OnTheRoad Price(Peninsular Malaysia)
•Persona Base Line (Manual) : RM46,499.00
•Persona Base Line (Auto) : RM49,499.00
•Persona Medium Line (Manual) :RM52,999.00
•Persona Medium Line (Auto) : RM55,999.00
•Persona High Line (Auto) : RM 59,499.00(Only available in Auto Transmission)
3.Bronze Garnet (New Colour)
4.Chiffon Green (New Colour)
5.Brilliant Red(Only available for model High Line)
What are the change items for Persona Elegance?
•Rear Spoiler ( Medium Line & High Line)
•Rear garnish furnishing
•Head Lamp & LED rear combi lamp
•Front,Rear & side skirting ( Medium Line & High Line)
•Front Fog Lamp ( Medium Line & High Line)
•Door mirror with turn lamp signal
•Door handle furnishing
•Alloy Rim ( Medium Line & High Line)
•Upholstery : New seat fabric ( Base Line & Medium Line) & Leather seat (High Line Only)
•New Body Colour:Chiffon Green & Bronze Garnet.
•Radio CD & MP3 Player with USB
•Meter combi fascia
•Navigator(Medium Line & High Line)
•Multipurpose container (Medium Line & High Line)
•Luggage Tray ( Medium Line & High Line)
Other USP for Persona Elegance
•Equipped with Dual Airbag with ABS Pretensionility
•Comes with Lotus Ride & handling to provide excellent grip, stability & Response
•Offer generous amount of space for passengger and luggage.Ergonomically design seats.
•High power & torque output yet fuel economy in its class.
•Offer excellent value in the mid-size car category,style & performance.
The New Proton Persona Facelift now available at most of the Proton Showroom.Officially called as the Proton Persona Elegance, this new Persona Elegance offered a new front bumper with the new Proton signature grille, new wheels, LED tail lights, new wing mirrors with LED turn lights, blacked-out headlights, new meter combi fascia, chrome door handle finishing and a two-tone interior colour.For the LED tail lights, there are equipped with nine LEDs. The nine LEDs are arranged in two rows – four up and five down.
The Persona Elegance, which ranges from the Base Line, Medium Line and the High Line are powered by the same 1.6-litre Campro IAFM engine with 110 bhp at 6,500 rpm and 148 Nm of torque from 4000 rpm with a 5-speed manual or a 4-speed auto gearbox.However, for the High Line version only the Automatic transmission available.
The new Persona Elegance also is now using the new 32-bit ECU which supplied by Siemens VDO,which is now under Continental.Previously, they are using the 16-bit version which also supplied by the Siemens VDO.There is no performance gain by using the new ECU but it is a step forward for Proton in terms of parts commonality as future Proton models will use higher technology.According to a Proton source, the new 32 bit ECU has more capabilities and can cater more demand compared to the older 16 bit version.
Also new will be the single DIN Blaupunkt audio player that plays CD and MP3. It also comes with a USB port.Medium and High Line cars get a GPS navigation set stuck on the windscreen, driver’s seat height adjuster and electric side mirrors.There are also stereo repeater buttons on the steering wheel, new design wheels, fog lights, a wrap-around bodykit, rear disc brakes and dual front airbags.
The High Line version offers almost the same spec as the previous Persona SE which has now stopped production.Apart from the leather seats, pre-tensioners, auto-cruise, ABS, EBD and electric remote boot release, the High Line is the only variant which is available in Brilliant Red paint job.
Currently, the Persona is the best selling mid-sized sedan, with 35 per cent shares in that category. Proton’s survey revealed that 54 per cent of Persona buyers bought the model for its driving performance, space and styling.Proton hope that the Persona Elegance will push the sell of the Persona from an average of 3,600 units a month to 4,000 units.
The Proton Persona Elegance is available in most of the Proton Showroom.It comes with with a 2-year or 50,000 km warranty and a 3-year/125,000 km extended warranty program – that’s total of 5 years and 175,000 km.
PERSONA ELEGANCE SPECIFICATIONS.
Engine: Campro IAFM 4-cylinder DOHC 16V 1,597cc
Max power: 110hp @ 6,500rpm
Max torque: 148Nm @ 4,000rpm
Transmission: 4-speed auto/5-speed manual
Safety features: Dual airbags, pre-tensioners, ABS with EBD (M and H line)
EBD Explained: Electronic Brakeforce Distribution
EBD (Electronic Brake Force Distribution) is a technology that enables the braking force of a vehicle to be increased or applied automatically, depending on road conditions, speed of the vehicle, weight of vehicle, etc.
In a regular braking system, when the brake pedal is applied, the brake fluid travels from the master cylinder to the brake cylinders. When the fluid goes inside the brake cylinder, the pressure of the fluid being applied forces the two pistons to push out resulting in the brake shoes or pads being pushed out. This push or pressure is in direct proportion to the push by the pistons, which causes the shoes or pads to rub against the drum or caliper. This reaction creates friction and decreases the turning of the wheels.
What EBD does is it electronically monitors, through sensors, the conditions of the road, the feel of pressure on the brake pedal, and vehicle weight, to determine when to apply pressure to the wheel cylinders. The sensors are designed to monitor the movements of the wheels and determine based on weight, which wheels may need the maximum force applied, as per the condition met. Supposedly, this is to provide better and more precise braking under every condition imaginable.
Since the front end has the most weight on a vehicle, the EBD system recognizes this and electronically controls the back brakes so when the driver applies the brakes, the back brakes do not lock up causing a skid.
EBD is a good system for drivers because it can increase the vehicle’s ability to stop under any conditions. But this is only effective if the brains of the computer works, along with the sensors that make up the system. If one of those sensors should fail, and you run into a bad situation, you could end up in a precarious predicament.